9-1-1 Out of Home Campaign

This creative was built around the universal concept of reaching out for help.  Through purposeful framing we focused solely on the talents’ hands and purposely remained ambiguous as to who was saving whom.  The approach was designed to hint at the personal and professional struggles that the characters of 9-1-1 face.  This concept became a driving force of the non-traditional visual campaign for the Ryan Murphy series.

Created for Out-Of-Home advertising for the show, the positive response led to a series of companion spots for Broadcast.

VP, Broadcast Design: Ian MacRitchie
Design Director: Jesse Hallas
Motion Graphics Design Director: Scott Shassberger
Lead Designer: Julie Zack
Additional Design: Daniel Robichaud, Brian Kim, Kellen Summers

Process & Making Of