FOX • 2013 Branding
Additionally I worked to tighten up the consistency FOX’s On-Air identity and marketing - most notably, by standardizing the FOX coda, tune-in messaging and creating custom ‘We Are FOX’ animations.
I spearheaded a universal typography system for the network’s tune-in. The resulting toolkit made heavy use of After Effects’ expression scripting to automate layouts.
I created the hero animation for the 'We Are FOX' campaign that was applied across all design packages for the network.