LA To Vegas - Out Of Home Creative

Time Square’s digital ‘Godzilla’ screen was the perfect venue to put the quickness of LA to Vegas’ Captain Dave on full display.  We find Dave smoothly lounging on the center island of a baggage carousel as he acknowledges his audience. Shot on green screen, this piece was realized by meticulously crafting an entirely CG environment - the most perfectly inappropriate location for a pilot to be found. This piece was created to be disruptive and carry a bit of swagger, just like the series.

We were lucky enough to be awarded a Clio Entertainment - Silver Award for this piece.  in the Television/Streaming Digital Outdoor category.
VP, Broadcast Design: Ian MacRitchie
Design Director: Jesse Hallas
Lead Designer: Daniel Robichaud

Venue Shots