What happens when technological advancement outpaces humanity’s ability to control it? The FOX event series “NEXT” tells the story of a rogue AI and the paranoid creator (John Slattery) trying to contain it. 

Visual themes of light and dark, solar cycles and Alexa-like consumer devices fed our campaign’s design identity. Once again, we partnered with FXWRX to capture practical elements and in-camera visual effects to design and composite with.  The result is a stylish, minimalist design identity that helped drive dramatic tension and the rapid pace of this ‘what-if’ techno-thriller.

We were lucky enough to be awarded a Clio Entertainment - Bronze Award for the social presence of this campaign.

In A/V

Key Art / OOH

Social / Digital


Thanks to the teams who helped support this vision.
::FOX Credits ::
SVP, Visual Innovation Studio: Ian MacRitchie
VP, Broadcast Design: Jesse Hallas
VP, Digital Design: Luis Rosiles-Rivera
VP, Key Art: Mitch Strausberg
Design Director: Dan Pierse
Assoc. Creative Director: Tanner Nilson
Lead Designers: Julie Zack, Jayme Perry,
::Vendor Credits::
In-Camera FX Cinematographer:
Christopher Webb

Production Company: FX WRX (NYC)
Talent Photography: Frank Ockenfels