The Cleaning Lady • Launch Campaign

THE CLEANING LADY is a series that has a clear dramatic voice realized in a slick and stylish way. The pilot provided the design team an amazing head start in understanding the world of the series.

For our key art, we set out to introduce Thony as an empowered female lead, while also establishing the dramatic mood and tone of the series. We achieved this through an arresting image of Elodie with an incredibly powerful gaze and hints of neon colors.

For the design packaging, the team got their hands dirty by shooting practical titles and design elements to package the campaign.


In A/V

Thanks to the teams who helped support this vision.
::FOX Credits ::
SVP, Visual Innovation Studio: Ian MacRitchie
VP, Broadcast Design: Jesse Hallas
VP, Digital Design: Luis Rosiles-Rivera
Design Director: Dan Pierse
Sr. Creative Director, Key Art: Michael Bassett
Assoc. Creative Director: Tanner Nilson
Lead Designers: Julie Zack, Jayme Perry, Ramona Clarke

::Vendor Credits::
Cinematographer: Christopher Webb

Production Company: FX WRX (NYC)
Key Art Agency: Bond
Talent Photography: Kurt Iswarienko