The Cleaning Lady • Launch Campaign

THE CLEANING LADY is a series that has a clear dramatic voice realized in a slick and stylish way. The pilot provided the design team an amazing head start in understanding the world of the series.

For our key art, we set out to introduce Thony as an empowered female lead, while also establishing the dramatic mood and tone of the series. We achieved this through an arresting image of Elodie with an incredibly powerful gaze and hints of neon colors.

For the design packaging, the team got their hands dirty by shooting practical titles and design elements to package the campaign.

Process