The Orville • World Trade Center

For this Out-Of-Home placement we used the massive digital screens of New York’s World Trade Center to full effect.  Our concept was simple: transform the WTC into a futuristic space station orbiting earth. By spreading a single piece of creative across multiple “observation window” screens we gave millions of commuters a 1:1 scale view of the world of The Orville. The hero of the piece is the titular Starship Orville, rendered to scale on the venue’s showpiece 300+ foot LED screen.
VP, Broadcast Design: Ian MacRitchie
Design Director: Jesse Hallas
Motion Graphics Design Director: Dan Pierse
Designers: Ramona Clarke, Jason Forman

Venue Photos