The Orville • World Trade Center
For this Out-Of-Home placement we used the massive digital screens of New York’s World Trade Center to full effect. Our concept was simple: transform the WTC into a futuristic space station orbiting earth. By spreading a single piece of creative across multiple “observation window” screens we gave millions of commuters a 1:1 scale view of the world of The Orville. The hero of the piece is the titular Starship Orville, rendered to scale on the venue’s showpiece 300+ foot LED screen.
::Credits::
VP, Broadcast Design: Ian MacRitchie
Design Director: Jesse Hallas
Motion Graphics Design Director: Dan Pierse
Designers: Ramona Clarke, Jason Forman
VP, Broadcast Design: Ian MacRitchie
Design Director: Jesse Hallas
Motion Graphics Design Director: Dan Pierse
Designers: Ramona Clarke, Jason Forman
Venue Photos
![](https://freight.cargo.site/t/original/i/b348596570776031cd30d84d8da425b8cbe89ce9d153e67b540d3f0616b1c6d5/IMG_0356.jpg)
![](https://freight.cargo.site/t/original/i/bf2a1e95c9009eebf8f9eb8e46657550e3bfd7cf8b34de9aa15a2e6fe9446935/fox_orville_nyc_081817_030_f.jpg)
![](https://freight.cargo.site/t/original/i/4b681cf85a4f59896fd1d0774402e5e64a6259b6c34b691c19608d56d55ce2e6/fox_orville_nyc_081817_045.jpg)
![](https://freight.cargo.site/t/original/i/d61b131fa064dc18ce015d7c6f0d57027ce3fb41d306923b1d6ea6cddd73f29a/fox_orville_nyc_081817_023.jpg)
![](https://freight.cargo.site/t/original/i/faad148a4eb50afcc59158fe470169dcd33441c668ac28c5bc97912706a220bc/fox_orville_nyc_081817_052.jpg)
![](https://freight.cargo.site/t/original/i/d61b131fa064dc18ce015d7c6f0d57027ce3fb41d306923b1d6ea6cddd73f29a/fox_orville_nyc_081817_023.jpg)
![](https://freight.cargo.site/t/original/i/497dc76ab22cb5dd723870f24a3f46acd76ff7c1eb8604ad8213c50964bd54e0/IMG_0348.jpg)
![](https://freight.cargo.site/t/original/i/0376d4a51b030ca6200b6aa65b2416f553fdc0c6011f6f9f6ecb936406ff7663/IMG_0300.jpg)
![](https://freight.cargo.site/t/original/i/3468c029bfb78d9a461ae62553dd146d2678bce58c3ed5e9a04eeaa335436e65/fox_orville_nyc_081817_041_f.jpg)