Welcome To Flatch • Launch Campaign

For the mockumentary series “WELCOME TO FLATCH” we took a less-is-more approach to the designs for the campaign. 

In Key Art, we captured talent on location in 35mm format.  Our approach was to capture key visuals in camera with as little post production work as possible.  We worked with legendary music and entertainment photographer Michael Lavine to shoot ‘caught moments’ of the cast.

Similarly, in A/V we used a stripped-down approach to graphics; employing a limited color palette and simple typography to ‘get out of the way’ of the series’ visuals and maintain the documentary tone of voice..

In A/V

Thanks to the teams who helped support this vision.
::FOX Credits ::
SVP,Visual Innovation Studio: Ian MacRitchie
VP, Broadcast Design: Jesse Hallas
Design Director: Dan Pierse
Lead Designers: Rachel Song, Jason Forman

::Vendor Credits::Key Art Agency: Icon Arts
Talent Photography: Michael Lavine