Welcome To Flatch • Launch Campaign

For the mockumentary series “WELCOME TO FLATCH” we took a less-is-more approach to the designs for the campaign. 

In Key Art, we captured talent on location in 35mm format.  Our approach was to capture key visuals in camera with as little post production work as possible.  We worked with legendary music and entertainment photographer Michael Lavine to shoot ‘caught moments’ of the cast.

Similarly, in A/V we used a stripped-down approach to graphics; employing a limited color palette and simple typography to ‘get out of the way’ of the series’ visuals and maintain the documentary tone of voice..