https://ianmacritchie.com Ian MacRitchie Design Mon, 10 Oct 2022 21:22:54 +0000 https://ianmacritchie.com en https://ianmacritchie.com/Header Tue, 05 Dec 2017 00:57:06 +0000 Ian MacRitchie Design https://ianmacritchie.com/Header <img width="115" height="60" width_o="115" height_o="60" data-src="https://freight.cargo.site/t/original/i/43e3558d2be973691913e8f9a68120a3ea9bf2a2d1b569358c0211d061887b91/Ian_2018_REV_Gray_60px.jpg" data-mid="28406400" border="0" data-scale="30" src="https://freight.cargo.site/w/115/i/43e3558d2be973691913e8f9a68120a3ea9bf2a2d1b569358c0211d061887b91/Ian_2018_REV_Gray_60px.jpg" /> &nbsp;About Me https://ianmacritchie.com/The-Cleaning-Lady-Launch-Campaign Sun, 18 Sep 2022 00:10:54 +0000 Ian MacRitchie Design https://ianmacritchie.com/The-Cleaning-Lady-Launch-Campaign The Cleaning Lady • Launch Campaign THE CLEANING LADY is a series that has a clear dramatic voice realized in a slick and stylish way. The pilot provided the design team an amazing head start in understanding the world of the series. For our key art, we set out to introduce Thony as an empowered female lead, while also establishing the dramatic mood and tone of the series.&nbsp;We achieved this through an arresting image of Elodie with an incredibly powerful gaze and hints of neon colors. For the design packaging, the team got their hands dirty by shooting practical titles and design elements to package the campaign. <img width="3516" height="2138" width_o="3516" height_o="2138" data-src="https://freight.cargo.site/t/original/i/4eda2ffa1b5983e1d49033b6882126b41aff43dda5c1d3e48f2bc6b706025efb/Screen-Shot-2022-09-17-at-5.17.11-PM.png" data-mid="153218969" border="0" src="https://freight.cargo.site/w/1000/i/4eda2ffa1b5983e1d49033b6882126b41aff43dda5c1d3e48f2bc6b706025efb/Screen-Shot-2022-09-17-at-5.17.11-PM.png" /> Process <img width="3870" height="1802" width_o="3870" height_o="1802" data-src="https://freight.cargo.site/t/original/i/1d4e2da0402aac9f66f8a69059a9f6de104374d56fc2a99db2002d3b68672efe/Screen-Shot-2022-09-17-at-5.21.08-PM.png" data-mid="153218990" border="0" src="https://freight.cargo.site/w/1000/i/1d4e2da0402aac9f66f8a69059a9f6de104374d56fc2a99db2002d3b68672efe/Screen-Shot-2022-09-17-at-5.21.08-PM.png" /> In A/V Thanks to the teams who helped support this vision. ::FOX Credits :: SVP, Visual Innovation Studio: Ian MacRitchieVP, Broadcast Design: Jesse Hallas VP, Digital Design: Luis Rosiles-RiveraDesign Director: Dan Pierse Sr. Creative Director, Key Art: Michael BassettAssoc. Creative Director: Tanner NilsonLead Designers: Julie Zack, Jayme Perry, Ramona Clarke ::Vendor Credits::Cinematographer: Christopher Webb Production Company: FX WRX (NYC) Key Art Agency: BondTalent Photography: Kurt Iswarienko https://ianmacritchie.com/FOX-Brand-Evolution Fri, 11 Oct 2019 19:22:58 +0000 Ian MacRitchie Design https://ianmacritchie.com/FOX-Brand-Evolution FOX • Brand Evolution UPDATE: This project was recognized with a GOLD PROMAX Award in the category of ‘CHANNEL I IMAGE - REBRAND OR REFRESH’ as well as a Clio Entertainment Bronze Award for ‘Network/Series Identity Package’. In the wake of the historic acquisition of the majority of FOX to Disney, I had the unique opportunity to oversee the evolution of the FOX Network Brand and Design Identity.&nbsp;This effort would be the most extensive brand overhaul for FOX since the network first launched in 1986. The mission: Evolve from a traditional broadcast network into a entertainment brand. &nbsp;To look to the organization’s past to reimagine its future and position FOX Entertainment for future success. I engaged the legendary design and branding studio Trollbäck+Company for the project. &nbsp;An intensive period of market research, internal interviews and brand strategy exploration was followed by the development of a completely new Design Identity to support all consumer-facing, industry and corporate branding needs. The project took roughly 11 months to complete and launched in the Fall of 2019. &nbsp;The project successfully coalesced a new brand strategy around a re-imagined and re-energized Design Identity. &nbsp;As an internal Creative Director I was proud to establish a robust Design System for the company with strong foundational frameworks but with the flexibility to evolve for years to come.&nbsp; Below is a look at the process... Design &amp; Animation <img width="4686" height="989" width_o="4686" height_o="989" data-src="https://freight.cargo.site/t/original/i/286cd9f740d731c340c67fb87971143a2c2dcd6bb397140334c399004a8438b5/FOX_BE_ContactSheet_Wide.jpg" data-mid="54178668" border="0" src="https://freight.cargo.site/w/1000/i/286cd9f740d731c340c67fb87971143a2c2dcd6bb397140334c399004a8438b5/FOX_BE_ContactSheet_Wide.jpg" /> Design Theme: Deconstruction &lt;--&gt; &nbsp;Reconstruction <img width="1356" height="924" width_o="1356" height_o="924" data-src="https://freight.cargo.site/t/original/i/34be3aa3ff0617053dfe0d229c7dd3ac2d35dcb7427f04eb849ee48173f30be6/FOX_Break_It2.jpg" data-mid="52544128" border="0" src="https://freight.cargo.site/w/1000/i/34be3aa3ff0617053dfe0d229c7dd3ac2d35dcb7427f04eb849ee48173f30be6/FOX_Break_It2.jpg" /> FOX thrives when breaking barriers, upending conventions, and remaking the familiar into something totally unexpected. With that as a visual concept, we broke apart the FOX logo to create a library shapes that we could leverage into a design system. The ultimate theme? To breaks things to make new things. &nbsp;And build into the DNA of our new Design Identity a spirit of adaptability that can flex and evolve &nbsp;endlessly. Design Theme: ‘O’ Portal The “O” in FOX became a central element in our new brand identity. Moving through the portal became an ownable animation device to transition in and out of footage — a promo or Instagram post, for example — to create a seamless, memorable connection between our brand and shows, our attitude and the spaces we operate in. As a visual metaphor for FOX Entertainment, you will literally need to go through FOX to get to our content.<img width="768" height="432" width_o="768" height_o="432" data-src="https://freight.cargo.site/t/original/i/44be2ec89a52f7ec93dd40d9dbe5a5055ff3f35cb78965d8ed3f84b6ff853742/FOX_Sting_Loop.gif" data-mid="52507595" border="0" src="https://freight.cargo.site/w/768/i/44be2ec89a52f7ec93dd40d9dbe5a5055ff3f35cb78965d8ed3f84b6ff853742/FOX_Sting_Loop.gif" /> Animation Tone &amp; Technique A modern brand needs a modern design vernacular. Knowing that FOX’s programming runs the gamut of genres and content, we set out to build multiple ‘moods’ into the design system. &nbsp;Each ‘mood’ represents a different design and animation motif that can support any editorial tone we wish to employ. <img width="3000" height="213" width_o="3000" height_o="213" data-src="https://freight.cargo.site/t/original/i/37b7b432f8df57512639e867873e4aa958ed3df6ba132a2d08d666745c50da7d/FOX_Sting_Base_Loop_1.gif" data-mid="52507343" border="0" src="https://freight.cargo.site/w/1000/i/37b7b432f8df57512639e867873e4aa958ed3df6ba132a2d08d666745c50da7d/FOX_Sting_Base_Loop_1.gif" /> <img width="3500" height="615" width_o="3500" height_o="615" data-src="https://freight.cargo.site/t/original/i/436f6796c7e4ca2cc5e68df68ca9c8eb3df47c08310b956ce8cbaa4f71e23295/Animation_Curves.jpg" data-mid="52543456" border="0" src="https://freight.cargo.site/w/1000/i/436f6796c7e4ca2cc5e68df68ca9c8eb3df47c08310b956ce8cbaa4f71e23295/Animation_Curves.jpg" /> NavigationTypically, network packaging is a means to homogenize different programming into a cohesive experience for the viewer. &nbsp;Going into this process, my belief is that modern audiences engage with characters, stories and experiences - not being sold or marketed to. Instead of homogeny, Our aim was to highlight, magnify and embrace what is different and unique to our stories. &nbsp;The Master FOX brand lives alongside the show brand - not overwrite it - and our navigational elements do the same. Whether it’s traveling seamlessly out of a shot - or through a bespoke block of typography - the goal was for navigation and tune-in to always be a neutral layer that guides and informs. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/bf4254f6223600adafcc2e389a1f6318d0f02a3f224cb89a6c25aff501ee6f6d/FOX_2_Show_Menu_Ex.gif" data-mid="52542603" border="0" src="https://freight.cargo.site/w/960/i/bf4254f6223600adafcc2e389a1f6318d0f02a3f224cb89a6c25aff501ee6f6d/FOX_2_Show_Menu_Ex.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4ed22d56885648b848249aa9f20f2d24dc437139db14a28fe1ad7676f4d77842/911_Title.jpg" data-mid="52597891" border="0" src="https://freight.cargo.site/w/1000/i/4ed22d56885648b848249aa9f20f2d24dc437139db14a28fe1ad7676f4d77842/911_Title.jpg" /> <img width="607" height="900" width_o="607" height_o="900" data-src="https://freight.cargo.site/t/original/i/fcb3655e1876de4587ba9ba21c5cec1c52601ca69aa840ff2abad42bde8bf922/MS-Fox-Prodigal-Son-2019-02.jpg" data-mid="52599562" border="0" src="https://freight.cargo.site/w/607/i/fcb3655e1876de4587ba9ba21c5cec1c52601ca69aa840ff2abad42bde8bf922/MS-Fox-Prodigal-Son-2019-02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b59f366cc5118896f2c5f7f89ac58065426b46e75d0ace861a9f873191025b84/L3rd.jpg" data-mid="52597066" border="0" src="https://freight.cargo.site/w/1000/i/b59f366cc5118896f2c5f7f89ac58065426b46e75d0ace861a9f873191025b84/L3rd.jpg" /> Marketing &amp; PromotionsThe new Brand Identity is being used extensively in consumer-facing materials across all media: Broadcast, Social/Digital platforms, The FOXNOW app and OOH. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2fb0032f30c8c7f403be2b0b42771660d9f6f2e3f9c9094713024007341a6f2a/Bobs.jpg" data-mid="52597888" border="0" src="https://freight.cargo.site/w/1000/i/2fb0032f30c8c7f403be2b0b42771660d9f6f2e3f9c9094713024007341a6f2a/Bobs.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a07f0218ebdc151da5660bb61702ccfed8075b21e8c068ea34243226a7610d1/StingStreamC.jpg" data-mid="52597889" border="0" src="https://freight.cargo.site/w/1000/i/1a07f0218ebdc151da5660bb61702ccfed8075b21e8c068ea34243226a7610d1/StingStreamC.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61b0294cd27049210ce8216a5363d22bb9ff1a2b86939338b8547fd4da099666/Affiliate_Sting.jpg" data-mid="52597890" border="0" src="https://freight.cargo.site/w/1000/i/61b0294cd27049210ce8216a5363d22bb9ff1a2b86939338b8547fd4da099666/Affiliate_Sting.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e40c3bf6bc29ee49d2b3b6d6f31292311828cb8fe330bfbecf72d15fbc826a60/Streaming_Sting.jpg" data-mid="52597892" border="0" src="https://freight.cargo.site/w/1000/i/e40c3bf6bc29ee49d2b3b6d6f31292311828cb8fe330bfbecf72d15fbc826a60/Streaming_Sting.jpg" /> <img width="3109" height="1167" width_o="3109" height_o="1167" data-src="https://freight.cargo.site/t/original/i/74812e2171ceefebf9123071eacbde1cd9fb1ccef429b1abf9863f6a5410fd75/Social_Shareables_Splash.jpg" data-mid="52596872" border="0" src="https://freight.cargo.site/w/1000/i/74812e2171ceefebf9123071eacbde1cd9fb1ccef429b1abf9863f6a5410fd75/Social_Shareables_Splash.jpg" /> <img width="3600" height="945" width_o="3600" height_o="945" data-src="https://freight.cargo.site/t/original/i/b0e2262f2ba463b8c0a50eb44c8d88b178cb9771a75be3a1f8164afb08e8cba0/FOX_Headers.jpg" data-mid="52596873" border="0" src="https://freight.cargo.site/w/1000/i/b0e2262f2ba463b8c0a50eb44c8d88b178cb9771a75be3a1f8164afb08e8cba0/FOX_Headers.jpg" /> Corporate Design Collateral Below are some examples of the Design system at work across FOX Entertainment’s corporate footprint.&nbsp; <img width="2000" height="1087" width_o="2000" height_o="1087" data-src="https://freight.cargo.site/t/original/i/41af40eb7763272b86b60e8b0ade1924a42661720644e375a9b1b9000c34f105/FOX_Corp_Ads.jpg" data-mid="52543301" border="0" src="https://freight.cargo.site/w/1000/i/41af40eb7763272b86b60e8b0ade1924a42661720644e375a9b1b9000c34f105/FOX_Corp_Ads.jpg" /> <img width="3000" height="1424" width_o="3000" height_o="1424" data-src="https://freight.cargo.site/t/original/i/7c789763891f1f357b6fe878b1cf0296e3106ff9685ea4e3c1ade5a128a2bb63/Stationary_Mocks.jpg" data-mid="52543602" border="0" src="https://freight.cargo.site/w/1000/i/7c789763891f1f357b6fe878b1cf0296e3106ff9685ea4e3c1ade5a128a2bb63/Stationary_Mocks.jpg" /> <img width="3000" height="1164" width_o="3000" height_o="1164" data-src="https://freight.cargo.site/t/original/i/a77993644f6b646895715338fe1fb9e1a03745dd22684ac6f48554e6ba49f4e1/Email_Headers.jpg" data-mid="52543705" border="0" src="https://freight.cargo.site/w/1000/i/a77993644f6b646895715338fe1fb9e1a03745dd22684ac6f48554e6ba49f4e1/Email_Headers.jpg" /> <img width="3150" height="1024" width_o="3150" height_o="1024" data-src="https://freight.cargo.site/t/original/i/96cfe007550ba96ea9591aca39fb4f54ec9f48ed42cc272fd7b643b5f003bcbc/Digital_Ads.jpg" data-mid="52597560" border="0" src="https://freight.cargo.site/w/1000/i/96cfe007550ba96ea9591aca39fb4f54ec9f48ed42cc272fd7b643b5f003bcbc/Digital_Ads.jpg" /> Thanks to everyone who helped to support this vision. ::FOX Credits :: VP, Broadcast Design: Ian MacRitchieDesign Director: Jesse Hallas Director Of Operations: Jeff Hazan ::Trollbäck+Company:: CCO: Alex Moulton ECD: Erica SchragerSr Producer: Betsy JonesECD: Elliot Chaffer Director, Strategy: Bo Bishop https://ianmacritchie.com/Studio-Ramsay-Global-Design-Identity-Key-Visuals Sun, 18 Sep 2022 04:18:47 +0000 Ian MacRitchie Design https://ianmacritchie.com/Studio-Ramsay-Global-Design-Identity-Key-Visuals Studio Ramsay Global • Design Identity &amp; Key Brand Visuals <img width="4000" height="2421" width_o="4000" height_o="2421" data-src="https://freight.cargo.site/t/original/i/586ccfc8076f75636d1f0534434957e709521c9f4d34346ff4768e6c94b078cd/SRG_Overview.png" data-mid="153225722" border="0" src="https://freight.cargo.site/w/1000/i/586ccfc8076f75636d1f0534434957e709521c9f4d34346ff4768e6c94b078cd/SRG_Overview.png" /> In 2022 FOX Entertainment partnered with Gordon Ramsay to launch the joint venture STUDIO RAMSAY GLOBAL.&nbsp; We partnered with Ballast Design to create design identity assets and key visuals to support the brand.&nbsp; In additional to tradition brand collateral we animated hero production cards for the studio to use in its domestic and international offerings. Thanks to everyone who helped support this vision. ::FOX Credits :: SVP, Visual Innovation Studio: Ian MacRitchie VP, Broadcast Design: Jesse HallasFor Ballast Design: Tim Devlin https://ianmacritchie.com/LEGO-Masters-Season-2 Mon, 10 Oct 2022 21:22:54 +0000 Ian MacRitchie Design https://ianmacritchie.com/LEGO-Masters-Season-2 Lego Masters • Season 2&nbsp; <img width="2500" height="1074" width_o="2500" height_o="1074" data-src="https://freight.cargo.site/t/original/i/6ef463e65b74b9c0ffb727bf762c81e3487fb761527c0e0f1322d0ec14038fce/Lego_Masters_S2_Splash_REV.png" data-mid="155430156" border="0" src="https://freight.cargo.site/w/1000/i/6ef463e65b74b9c0ffb727bf762c81e3487fb761527c0e0f1322d0ec14038fce/Lego_Masters_S2_Splash_REV.png" /> After launching FOX’s LEGO Masters using mostly CG imagery, we decided to go practical for season 2!&nbsp; Our season one CG logo - itself painstakingly created to be accurate to the physical bricks and LEGO building methods - was translated into a practical prop by master LEGO builder Nathan Sawaya.&nbsp; We then mounted a shoot with in-camera FX cinematographer Chris Webb - capturing motion control, macro, tabletop and slow motion elements to design with. After further design exploration and internal R&amp;D, we ended up with a suite of campaign visuals that seamlessly blend practical lego photography with CG, typography and talent photography.&nbsp; In A/V Key Art / OOH &nbsp;<img width="1350" height="2000" width_o="1350" height_o="2000" data-src="https://freight.cargo.site/t/original/i/69eab25ee5bcabbc84d0af0c863ed4542e39518680cdb7c5c4f36b530d3a092a/LM_S2_VERT_KA_R8_SuperSimp_200dpi.jpg" data-mid="155425497" border="0" src="https://freight.cargo.site/w/1000/i/69eab25ee5bcabbc84d0af0c863ed4542e39518680cdb7c5c4f36b530d3a092a/LM_S2_VERT_KA_R8_SuperSimp_200dpi.jpg" /> Process <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/372dbf06798333749a1a48dd7abb594289ee46218146af9d52ff0a67a31bf750/IMG_0356.jpg" data-mid="155422623" border="0" src="https://freight.cargo.site/w/1000/i/372dbf06798333749a1a48dd7abb594289ee46218146af9d52ff0a67a31bf750/IMG_0356.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/fe62833257035f489e2cdd5cd06f51eb4b80f17d18834f1af27f0167f1016a4d/DSCF6785.jpg" data-mid="155422624" border="0" src="https://freight.cargo.site/w/1000/i/fe62833257035f489e2cdd5cd06f51eb4b80f17d18834f1af27f0167f1016a4d/DSCF6785.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e917458b2887b010b2c05530c28d5f9d7c445341704074b88405a3db3db4b341/DSCF6744.jpg" data-mid="155422622" border="0" src="https://freight.cargo.site/w/1000/i/e917458b2887b010b2c05530c28d5f9d7c445341704074b88405a3db3db4b341/DSCF6744.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/cd0cea67d10e45c84841d4327dd9a5a74fc8a20998e93d22a86c0a15d47435f0/IMG_7179.jpg" data-mid="155422620" border="0" src="https://freight.cargo.site/w/1000/i/cd0cea67d10e45c84841d4327dd9a5a74fc8a20998e93d22a86c0a15d47435f0/IMG_7179.jpg" /> Thanks to the teams who helped support this vision. ::FOX Credits :: SVP, Visual Innovation Studio: Ian MacRitchieVP, Broadcast Design: Jesse Hallas VP, Digital Design: Luis Rosiles-RiveraDesign Director: Dan Pierse Assoc. Creative Director: Tanner NilsonLead Designers: Julie Zack, Daniel Robichaud, Rob Chriqui ::Vendor Credits:: Master LEGO Builder: Nathan SawayaCinematographer: Christopher Webb Production Company: FX WRX (NYC) Key Art Agency: Art MachineTalent Photography: Drew Herrmann https://ianmacritchie.com/Krapopolis-Comic-Con-Omni-Takeover Tue, 20 Sep 2022 20:54:41 +0000 Ian MacRitchie Design https://ianmacritchie.com/Krapopolis-Comic-Con-Omni-Takeover Krapopolis • SDCC Omni Hotel Takeover &nbsp; <img width="4000" height="1839" width_o="4000" height_o="1839" data-src="https://freight.cargo.site/t/original/i/99c1f040cb85ed48860f2e26abe74318a0bd0578378801cca311ba6905e18b6f/Krap_Omni_Ext.jpg" data-mid="153485721" border="0" src="https://freight.cargo.site/w/1000/i/99c1f040cb85ed48860f2e26abe74318a0bd0578378801cca311ba6905e18b6f/Krap_Omni_Ext.jpg" /> <img width="6192" height="4128" width_o="6192" height_o="4128" data-src="https://freight.cargo.site/t/original/i/7cde6f70f710b106ac352149d0e9d4b55f5948988d26e612fb8aaf8c771b264f/Krapopolis_Omni_Hotel_SDCC_2022-9.jpg" data-mid="153485498" border="0" src="https://freight.cargo.site/w/1000/i/7cde6f70f710b106ac352149d0e9d4b55f5948988d26e612fb8aaf8c771b264f/Krapopolis_Omni_Hotel_SDCC_2022-9.jpg" /> <img width="6068" height="4045" width_o="6068" height_o="4045" data-src="https://freight.cargo.site/t/original/i/d0edd65806b113a3aeef51b2b415fab1f33dfcd194d11356c9556e7f12004c98/Krapopolis_Omni_Hotel_SDCC_2022-15.jpg" data-mid="153485499" border="0" src="https://freight.cargo.site/w/1000/i/d0edd65806b113a3aeef51b2b415fab1f33dfcd194d11356c9556e7f12004c98/Krapopolis_Omni_Hotel_SDCC_2022-15.jpg" /> <img width="4000" height="1839" width_o="4000" height_o="1839" data-src="https://freight.cargo.site/t/original/i/abb0e123202a34618f56c3b30c6a5cf093639c19ec70ae16b98c8d0c52cf6801/Krap_Omni_Columns.jpeg" data-mid="153584188" border="0" src="https://freight.cargo.site/w/1000/i/abb0e123202a34618f56c3b30c6a5cf093639c19ec70ae16b98c8d0c52cf6801/Krap_Omni_Columns.jpeg" /> To create early buzz for Dan Harmon’s new animated series Krapopolis, FOX went all out on the creative for media placements at the Omni hotel.&nbsp; Rather than use traditional marketing to appeal to the media-saavy Comic Con crowd, we chose to transform the Omni hotel into ancient Greece. The brilliant FOX animation team, led by Julius Preite, wrapped the Omni hotel in the world of the show.&nbsp; Giving convention goers a first person view of the world of Krapopolis. <img width="1567" height="793" width_o="1567" height_o="793" data-src="https://freight.cargo.site/t/original/i/5f5c472e41afe673541bc07ac08b4e384ba7ce105886e34004a788d0bb8b6558/Screen-Shot-2022-09-20-at-1.43.20-PM.png" data-mid="153486572" border="0" src="https://freight.cargo.site/w/1000/i/5f5c472e41afe673541bc07ac08b4e384ba7ce105886e34004a788d0bb8b6558/Screen-Shot-2022-09-20-at-1.43.20-PM.png" /> <img width="1724" height="819" width_o="1724" height_o="819" data-src="https://freight.cargo.site/t/original/i/8eaa92721db3870ec66598da368af972a098874431670e4fe53ed0b090b831b3/Screen-Shot-2022-09-20-at-1.43.32-PM.png" data-mid="153486579" border="0" src="https://freight.cargo.site/w/1000/i/8eaa92721db3870ec66598da368af972a098874431670e4fe53ed0b090b831b3/Screen-Shot-2022-09-20-at-1.43.32-PM.png" /> Thanks to everyone who helped support this vision. ::FOX Credits :: SVP, Visual Innovation Studio: Ian MacRitchie VP, Animation: Julius Preite IIISr. Creative Director: Kevin Segna Illustrator: Perrin Preite Project Manager: Eric Shumny https://ianmacritchie.com/NEXT Fri, 07 Oct 2022 16:29:06 +0000 Ian MacRitchie Design https://ianmacritchie.com/NEXT NEXT <img width="3000" height="1615" width_o="3000" height_o="1615" data-src="https://freight.cargo.site/t/original/i/b47374cc9bc992f891d47611c174b8f41f1908e73ef97c853790eb05be6aa1d5/NEXT_Splash_New_WEB.png" data-mid="155174608" border="0" src="https://freight.cargo.site/w/1000/i/b47374cc9bc992f891d47611c174b8f41f1908e73ef97c853790eb05be6aa1d5/NEXT_Splash_New_WEB.png" /> What happens when technological advancement outpaces humanity’s ability to control it? The FOX event series “NEXT” tells the story of a rogue AI and the paranoid creator (John Slattery) trying to contain it.&nbsp; Visual themes of light and dark, solar cycles and Alexa-like consumer devices fed our campaign’s design identity. Once again, we partnered with FXWRX to capture practical elements and in-camera visual effects to design and composite with.&nbsp; The result is a stylish, minimalist design identity that helped drive dramatic tension and the rapid pace of this ‘what-if’ techno-thriller. We were lucky enough to be awarded a Clio Entertainment - Bronze Award for the social presence of this campaign. In A/V Key Art / OOH <img width="1688" height="2500" width_o="1688" height_o="2500" data-src="https://freight.cargo.site/t/original/i/37692777cf021a2f8e32f3c11bfae47945e7264a99b0c39bdbfa62087afb9b8f/Next_S1_1sheet_Web.jpg" data-mid="155173644" border="0" src="https://freight.cargo.site/w/1000/i/37692777cf021a2f8e32f3c11bfae47945e7264a99b0c39bdbfa62087afb9b8f/Next_S1_1sheet_Web.jpg" /> <img width="2820" height="1569" width_o="2820" height_o="1569" data-src="https://freight.cargo.site/t/original/i/12e38b775591f28d0dcd58fe5456f2881edb2b68bdbac9d9db30173cccce8a68/Fox---Next-_-NYCD-100-_-08-10-20.jpg" data-mid="155190453" border="0" src="https://freight.cargo.site/w/1000/i/12e38b775591f28d0dcd58fe5456f2881edb2b68bdbac9d9db30173cccce8a68/Fox---Next-_-NYCD-100-_-08-10-20.jpg" /> Social / Digital<img width="3000" height="1634" width_o="3000" height_o="1634" data-src="https://freight.cargo.site/t/original/i/8fe6af84d01d28b584783ae5ac8d9c97bf2f0e4692a1f2285f24029dfcca9f61/NEXT_Social_Creative_Splash_WEB.png" data-mid="155188201" border="0" src="https://freight.cargo.site/w/1000/i/8fe6af84d01d28b584783ae5ac8d9c97bf2f0e4692a1f2285f24029dfcca9f61/NEXT_Social_Creative_Splash_WEB.png" /> Process <img width="3937" height="1131" width_o="3937" height_o="1131" data-src="https://freight.cargo.site/t/original/i/7fd61ca0f6a618133709c8b349cc0c015d73ed9473aa3171a98a04ab532ba23f/NEXT_Shoot_Setup_Splash.jpg" data-mid="155190106" border="0" src="https://freight.cargo.site/w/1000/i/7fd61ca0f6a618133709c8b349cc0c015d73ed9473aa3171a98a04ab532ba23f/NEXT_Shoot_Setup_Splash.jpg" /> Thanks to the teams who helped support this vision. ::FOX Credits :: SVP, Visual Innovation Studio: Ian MacRitchieVP, Broadcast Design: Jesse Hallas VP, Digital Design: Luis Rosiles-RiveraVP, Key Art: Mitch Strausberg Design Director: Dan PierseAssoc. Creative Director: Tanner NilsonLead Designers: Julie Zack, Jayme Perry, ::Vendor Credits::In-Camera FX Cinematographer: Christopher Webb Production Company: FX WRX (NYC) Talent Photography: Frank Ockenfels https://ianmacritchie.com/Welcome-To-Flatch-Launch-Campaign-copy Fri, 07 Oct 2022 22:38:26 +0000 Ian MacRitchie Design https://ianmacritchie.com/Welcome-To-Flatch-Launch-Campaign-copy Welcome To Flatch • Launch Campaign <img width="1688" height="2500" width_o="1688" height_o="2500" data-src="https://freight.cargo.site/t/original/i/2defbf6c3b3510a54894d543609c6e62ec25c756f82fcabb8e2f7c2d60834bad/WTF_S1_KA_Vertical_Web.jpg" data-mid="155198728" border="0" src="https://freight.cargo.site/w/1000/i/2defbf6c3b3510a54894d543609c6e62ec25c756f82fcabb8e2f7c2d60834bad/WTF_S1_KA_Vertical_Web.jpg" /> For the mockumentary series “WELCOME TO FLATCH” we took a less-is-more approach to the designs for the campaign.&nbsp; In Key Art, we captured talent on location in 35mm format.&nbsp; Our approach was to capture key visuals in camera with as little post production work as possible.&nbsp; We worked with legendary music and entertainment photographer Michael Lavine to shoot ‘caught moments’ of the cast. Similarly, in A/V we used a stripped-down approach to graphics; employing a limited color palette and simple typography to ‘get out of the way’ of the series’ visuals and maintain the documentary tone of voice.. In A/V Thanks to the teams who helped support this vision. ::FOX Credits :: SVP,Visual Innovation Studio: Ian MacRitchieVP, Broadcast Design: Jesse Hallas Design Director: Dan PierseLead Designers: Rachel Song, Jason Forman ::Vendor Credits::Key Art Agency: Icon ArtsTalent Photography: Michael Lavine https://ianmacritchie.com/Our-Kind-Of-People Thu, 06 Oct 2022 22:23:35 +0000 Ian MacRitchie Design https://ianmacritchie.com/Our-Kind-Of-People Our Kind Of People<img width="1687" height="2500" width_o="1687" height_o="2500" data-src="https://freight.cargo.site/t/original/i/77b86ce1666e30fcd143185d5f302e2b8597ab44c6e174fbcd6ac1de954f5909/OKOP_S1_Ensemble_KA_Web.jpg" data-mid="155108696" border="0" src="https://freight.cargo.site/w/1000/i/77b86ce1666e30fcd143185d5f302e2b8597ab44c6e174fbcd6ac1de954f5909/OKOP_S1_Ensemble_KA_Web.jpg" /> From the executive producer of EMPIRE &amp; STAR, OUR KIND OF PEOPLE is a story of the have and have-nots set in the world of the Black cultural eilte of Martha’s Vineyard. &nbsp;&nbsp; For the visual identity of the marketing campaign we drew inspiration from several sources: The turmoil of the coastal surf, the impressionist beauty of scenic watercolor paintings and the tactile influence of paint and brush strokes.&nbsp; This motif was extended across all advertising for the series. &nbsp; <img width="4587" height="2600" width_o="4587" height_o="2600" data-src="https://freight.cargo.site/t/original/i/0a1ae5c6d4fde18c82fce70c81f11d34bab8622c87a259ffc32a5c27918c94da/Display_Sheet_OKOP_ALT.png" data-mid="155108701" border="0" src="https://freight.cargo.site/w/1000/i/0a1ae5c6d4fde18c82fce70c81f11d34bab8622c87a259ffc32a5c27918c94da/Display_Sheet_OKOP_ALT.png" /> In A/V Thanks to the teams who helped support this vision. ::FOX Credits :: SVP, Visual Innovation Studio: Ian MacRitchieVP, Broadcast Design: Jesse Hallas Design Director: Dan Pierse Sr. Creative Director, Key Art: Michael BassettLead Designers:Ramona Clarke, Kellen Summers ::Vendor Credits::Key Art Agency: GravallisTalent Photography: Robert Ascroft https://ianmacritchie.com/FOX-Upfront-Presentation-Building-A-Network Sun, 18 Sep 2022 03:31:05 +0000 Ian MacRitchie Design https://ianmacritchie.com/FOX-Upfront-Presentation-Building-A-Network FOX Upfront Presentation • “Building A Network” During FOX’s 2019 ‘Upfront’ presentation, FOX Entertainment’s CEO Charlie Collier positioned the company as uniquely suited to suceed as an independent studio after much of the company was sold off to Disney. &nbsp;I pitched the design solution of ‘building’ the ideal Entertainment company live on stage during FOX’s highest profile sales presentation of the year.&nbsp; Along with a small team we crafted this custom cue-based animation system to accompany our executive’s speech.&nbsp; Additonally, we were ‘inspired by’ projection mapping techniques to develop a forced perspective illusion based on the audience viewing angles with the presentation venue, New York’s Beacon Theater.&nbsp; This perspective trick created the iillusion of additional depth when played on the presentation’s custom screen configuration for the event. Project Gallery <img width="2867" height="1611" width_o="2867" height_o="1611" data-src="https://freight.cargo.site/t/original/i/143e8f63d075c77f6a7b0fae2e692b76d0f0a215bd397f4a4810aac7b7e8269c/FOX_Upfront_Building_A_Network_Thumb.jpg" data-mid="153224004" border="0" src="https://freight.cargo.site/w/1000/i/143e8f63d075c77f6a7b0fae2e692b76d0f0a215bd397f4a4810aac7b7e8269c/FOX_Upfront_Building_A_Network_Thumb.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/01b587d6e7caef8f419a8defa582374b904dc0a3b357ba7bc9ea4cd0df560f79/FOX_Upfront_Building_A_Network_01.jpg" data-mid="153224009" border="0" src="https://freight.cargo.site/w/1000/i/01b587d6e7caef8f419a8defa582374b904dc0a3b357ba7bc9ea4cd0df560f79/FOX_Upfront_Building_A_Network_01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3ad8a6323e702ec0800faa5c64edbefcd1e8cb858ab2d4f287556df61e216115/FOX_Upfront_Building_A_Network_02.jpg" data-mid="153224010" border="0" src="https://freight.cargo.site/w/1000/i/3ad8a6323e702ec0800faa5c64edbefcd1e8cb858ab2d4f287556df61e216115/FOX_Upfront_Building_A_Network_02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d0477c18f4b214def2363ffdc155e0a0f1e9b92b6c053c4e0f724c22c1e868d6/FOX_Upfront_Building_A_Network_03.jpg" data-mid="153224011" border="0" src="https://freight.cargo.site/w/1000/i/d0477c18f4b214def2363ffdc155e0a0f1e9b92b6c053c4e0f724c22c1e868d6/FOX_Upfront_Building_A_Network_03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc39f441fa3fc4b4004fdcd22c6b00566bbef7909c2da0d0b35a6932c8c89beb/FOX_Upfront_Building_A_Network_04.jpg" data-mid="153224012" border="0" src="https://freight.cargo.site/w/1000/i/fc39f441fa3fc4b4004fdcd22c6b00566bbef7909c2da0d0b35a6932c8c89beb/FOX_Upfront_Building_A_Network_04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/995f168a81c35e983d3c91569eb7124e5b2d788116957753175d776826ffd33b/FOX_Upfront_Building_A_Network_05.jpg" data-mid="153224013" border="0" src="https://freight.cargo.site/w/1000/i/995f168a81c35e983d3c91569eb7124e5b2d788116957753175d776826ffd33b/FOX_Upfront_Building_A_Network_05.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc5aa3f595a98a069d5371ee4bc60c00fe119e118538c4b410b56411fc381f9e/FOX_Upfront_Building_A_Network_06.jpg" data-mid="153224014" border="0" src="https://freight.cargo.site/w/1000/i/fc5aa3f595a98a069d5371ee4bc60c00fe119e118538c4b410b56411fc381f9e/FOX_Upfront_Building_A_Network_06.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/00dfa03b5b2fd0b855ed0e44f3ceca0352f390f71df03dac6b02c0d3be62ad7a/FOX_Upfront_Building_A_Network_07.jpg" data-mid="153224015" border="0" src="https://freight.cargo.site/w/1000/i/00dfa03b5b2fd0b855ed0e44f3ceca0352f390f71df03dac6b02c0d3be62ad7a/FOX_Upfront_Building_A_Network_07.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/955eb5e2aee86d1f861601860d620d6d002b13a67469245165f4d0d398fded81/FOX_Upfront_Building_A_Network_08.jpg" data-mid="153224016" border="0" src="https://freight.cargo.site/w/1000/i/955eb5e2aee86d1f861601860d620d6d002b13a67469245165f4d0d398fded81/FOX_Upfront_Building_A_Network_08.jpg" /> Process Thanks to everyone who helped support this vision. ::FOX Credits :: VP, Broadcast Design: Ian MacRitchie Design Director: Dan PierseLead Designers: Sabour Amirazodi,&nbsp;Jason Smart,